Are people who use both hemispheres of their brain more creative? If you have a job in an industry where creativity brings you more projects, how do you adapt? Do your tasks include creative thinking, but sometimes you just can’t get into the right mindset? Are you distracted? Bored? Do you abandon ideas and struggle to connect logical aspects? Let’s analyze together a new study about, with, and for creativity. Ready, steady, go for it.

Two problems, a tight deadline, and a sprinkle of stress—because that’s how work goes, right? If you’re not stressed, you’re not working? Maybe that’s just the case in Romania; we’ll see as we go along.

When people are asked to contribute creative solutions to problems at work, in the family, or in their own business, they find that switching between problems at will is beneficial. This approach gives them the freedom to build faster, without feeling constrained.

What if you had a timeline or schedule for decisions?

If you switch between two problems at a pre-set interval—whether daily, weekly, or annually—you’re more likely to succeed. Who says this? Not us yet, but we’d love to lead such experimental studies. The author of a study published in March 2021 in Organizational Behavior and Human Decision Processes suggests this idea.
Read this research as much as you want at: ScienceDirect Article.

http://www.sciencedirect.com/science/article/pii/S074959781630108X

Creativity – Research Highlights

• Task switching can enhance creativity by reducing cognitive fixation.
• The benefits of task switching apply to both divergent and convergent thinking.

Convergent Thinking – This type of thinking involves seeing a limited number of solutions to a problem—it’s either black or white, with no other shades. It’s useful for analysis, helping you focus on details, but the downside is that you might get lost in those details. This thinking is often found in exact sciences like mathematics and physics. It limits you to known options, ignoring other potential solutions.

Divergent Thinking – A creative and innovative thinking model that opens up many possible ways to solve a problem. It emphasizes focusing on the bigger picture, generating a lot of ideas. However, the downside is that details might be overlooked, and there might be less focus on quality.